Don't Be Fooled - Replacement Windows Dallas - Fort Worth, Texas

For many homeowners, purchasing replacement windows is a major purchase. So, it’s important to get it right the first time.

The vast majority of home improvement and replacement window sales people are specialists in sales techniques, not the products they sell. They are often trained in the use of fictitious discounts or luring you into an unfavorable situation. Don’t be fooled!

Here are a few of the most common tricks used:

The Commercial Project

The sales person offers you a discount on an already high price, if you act immediately. They claim they will add your order to an existing commercial order and save you money. These projects don't exist. And even if they did, the only way to gain economies of scale is if your home's windows miraculously were the same dimensions as the commercial project windows. They are not. Replacement windows should be custom fitted to your home.

50% Off or other significant discounts

This is a common high-pressure technique employed by numerous remodeling companies. Discounts are offered in order to pressure customers into making a decision on the spot. Don’t be pressured, if a discount is available today, it will be there tomorrow regardless of what the salesman says. The problem is that when you don’t know what the true starting price point is, how do you really know that you are truly getting a discount. The point is that every company has to make a profit in order to stay in business, therefore, there is always a bottom line price. Unfortunately, it takes a lot of deception and haggling to get there. Every dollar that the salesman is able to get out of the customer, he or she splits with the company. Just like buying a car. Always look at the bottom line total price when comparing prices with other companies. Don’t fall for fictitious discounts.

Buy one get one free discount

It equates to the same thing as the 50% off discount. If a company can truly afford to do this, they need to lower their prices for everyone, all the time. Enough said!

The Lure

This is probably the most deceitful. The company offers you a Discount coupon if you visit their showroom. Typically after they have been unsuccessful in obtaining a decision during there in-home visit. They are trying to get you to sign a contract at their place of business. Sounds harmless, so what's the problem? Federal Law protects you if you sign a contract in your home. It gives you THREE business days to change your mind. If you sign in their showroom, you don't have this right. They got you and you're stuck with their often-inflated price.

Discounts via the Showhouse Technique

• The company claims it recently moved into the area and wants to use your home as a show house.
• The company wants to show three or four other customers your job.
• The company wants to put your house in an upcoming sales brochure.
• The company wants to use your home as a model for the neighborhood.
• The company claims it is new in the area and is offering heavy discounts to obtain references to use in their picture books.

The Price Match Switcheroo

Beware of companies that will not leave you with an exact price quote detailing the product and services they will be offering. Local homeowners have brought to our attention of a local company refusing to leave pricing and product details behind unless they commit to “buy today”.

The company will then make a follow-up call to inquire about the prices they’ve received from the competition and then offer a lower price for a less than desirable product (THE TRICK: on the day of the appointment they show a different product then what this unknown “lower priced” offer will be. However the homeowner is lead to believe that it’s the same product they originally saw). Don’t be fooled. If a company will not leave you with a detailed price and product quote, beware, it’s a trick!

Don’t be fooled – they’re all just gimmicks.